WhiteWall brand essence
- We promise: The completion of your photography
- A picture is only finished when it's hanging on the wall.
- The certainty that you will get the best possible quality from us.
- We inspire your photographic lifestyle with exclusive events and relevant content.
What do our customers expect when they come to our POS?
- Since we have different types of customers, their expectations vary significantly. A professional photographer expects a certain level of expertise in technical knowledge as well as a solid understanding of image editing.
- The "regular" customer simply wants their image, whether it's on their phone, on a USB stick, or sent to us via email, to look great when they have it developed, enlarged, or mounted at our store. These customers usually expect advice on the possible size of their picture and the best possible presentation (does it look better classically framed or perhaps better on dibond behind an acrylic glass?) Sometimes they want the picture to be a little brighter or the horizon to be straightened.
- The professional photographer or the ambitious amateur photographer usually has more knowledge. They expect knowledge of color spaces, ICC profiles and image optimization
What we expect from you as our experts on site:
- win & inspire new customers
- you see whitewall as the perfect complement to LUMAS | LEICA at your location – it is not instead of, but in addition to
- the question of whether the great quality of LUMAS | LEICA images can also be produced with your own photos no longer needs to be answered in the negative
- at WhiteWall, we recognize and celebrate the diversity of our customers.
- Our commitment is to ensure that everyone is treated equally, regardless of skin color, gender or income level
- We believe that every individual deserves respect and fair treatment, and we strive to create an inclusive environment where all customers feel valued and welcome. Thank you for being a part of our community!
- Our customers are very diverse. We have both professional photographers and customers who simply want to hang a picture from their phone on their wall. It is important for us to adapt to the individual needs of our customers
- Please familiarize yourself with our products and their features. You already know many products from LUMAS as almost all LUMAS products are manufactured at WhiteWall
- Please familiarize yourself with Photoshop. You do not have to be perfect yet but please stay interested. Photoshop will be an important tool for selling our products and keep the clients happy